Internet Marketing 4.1
RealClear has strategic partners who can help you with:
- Internet marketing strategy
- Website design and hosting
- Social media marketing
- Search engine optimisation
Mini Case Study – Getting internet marketing basics right
One of our clients, a Dublin-based HVAC firm in the B2B sector, recently approached us with an internet marketing problem. They had signed a rather expensive contract a year earlier with an internet marketing company to “boost their website’s ranking on Google”, but by the time they got in touch with RealClear IT, their website was still floundering in Google’s doldrums.
We had a quick look at the coding in the back-end of their website. The site’s architecture was at total variance with Google’s best practice recommendations. However, their internet marketing consulting firm made no attempt to rectify this fundamental flaw. We looked at the internet marketing work that had been documented and immediately spotted some glaring problems. They were buying backlinks, writing keyword rich, spammy sounding articles, spamming social bookmarking sites without any interaction or engagement, and using Google Adwords in a way that was generating only a marginal ROI. In short, the company they had employed was applying a one-size-fits-all strategy and had failed to do any proper analysis of their client’s market. They were using search engine optimisation techniques that might have worked 10 or 12 years ago, but were totally irrelevant today. RealClear gave them strategic advice on a complete rebuild of their website and referred them to one of our internet marketing partners, who helped them to re-evaluate their target market and execute a more effective internet marketing strategy. In just five months, they began to see a significantly improved return on their internet marketing spend.