Ask any small business owner what part of their I.T network they could not live without for 24 hours and the inevitable answer will be email. Email for the small business owner is up there with electricity, water, phone and cash flow.
Most assume that email started in the nineties, but the first ever email sent dates back to 1971 when Ray Tomlinson was working for Bolt Beranek and Newman on APRAnet (a very early version of the internet) for the United States Department of Defense. The email contained a simple line of text QWERTYUIOP and was sent using DOS.
Since the mid-nineties, when email reached the masses, it has remained the de facto written communication method for most businesses. Sure, it has been embellished with more bells-and-whistles over the years but the basic principle behind it has stayed the same. Person A sends a message to Person B. Person B responds and the cycle continues. Now this model of communication is simple but if the communication is in anyway complex, detailed or of an ongoing nature email becomes very cumbersome and slow.
“I’m looking for the attachment”
“What date did you send it?”
“Can you forward a copy to John?”
and worst of all
“I think I never got it ”.
It’s a predictable dialogue and a time-consuming path that is well-trodden by many small business (and big business) email users.
Add more than two people to an email conversation and the cracks really begin to show. There are a number of reasons;
- Email doesn’t automatically save attached files and documents into a common folder archive. Attachments can only be found by trawling through email history, which is time consuming.
- It is not possible to add “conversational” tags to emails so recovering conversations and content is more difficult.
- You can “bcc” and “fwd” your emails all you like, but tracking who-responded-to-who can be a huge time burden.
A Dublin-based small business recently approached and explained to us they required a better collaboration tool than email. They had just got a new project approved and needed to collaborate with their branch office in the UK and a third-party contractor in Germany. The team leader in Dublin showed all the symptoms of email burn-out. He explained his frustration of having to track emails, of having to forward emails, the annoyances of lost emails and the wasted time of resending updated emails to team members. He wanted a smarter and leaner way to communicate. We setup and configured Basecamp for them in order to streamline their communication.
Basecamp is a superb team collaboration tool from 37Signals that solves the inefficiencies of traditional email when it comes to dispersed teams. The clients in question have been using it for the past 4 months and the feedback we have got has been excellent. They have spent more time getting their project nearer successful completion and less tracking down lost emails and attachments Well done 37Signals. More information available at http://basecamphq.com